On the surface, the 'Hard to Say No' campaign appears fairly unassuming, with candid food shots and hungry hands reaching for a bite, but one crucial detail is missing – the Popeyes logo.

Popeyes announced on Friday it would roll out a new logo, restaurant design, and food packaging. The chain's new look is part of "The Modern Popeyes Renaissance," a larger initiative to expand the ...

“It is clean and confident and a vast improvement over the goofy bouncing letters of the previous logo,” says Debbie Millman, the chair of SVA’s Masters in Branding program. “Popeyes fried ...

On Friday, the fried chicken chain announced in a press release sent to Business Insider that it would roll out a new logo, store design, and food packaging look as part of "The Modern Popeyes ...