The kind of hair color that turns heads ... When at the salon, be sure to ask your stylist for a clean platinum base before ...

This shade leans into the rising obsession with silver-toned hair, proving that grey isn’t something to ... says L’Oréal Professionnel and Color Expert Min Kim. “It’s a modern evolution of platinum ...

Discover the science behind stress-induced gray hair and learn effective tips to preserve your natural color longer through ...

Specifically formulated for platinum grey locks (or even cooler blonde tones), this is a fantastic shine booster and leaves hair feeling noticeably thicker too from the first use. Leave the lather ...

The kind of hair color that turns heads ... be sure to ask your stylist for a clean platinum base before going in with a silver or gray toner. This will keep brassiness at bay and give you ...