Beauty is awash in a sea of beige and sterile packaging. Lollie Hancock explores whether the industry can break out of this ...

Dove even swapped its signature white packaging for Crumbl’s bubblegum pink, a first for the brand. It’s absurd. It’s viral. And it’s working. The food-beauty crossover is suddenly everywhere.

Some beauty brands have already made the switch Embracing consumer demand for more sustainable packaging — and leaning into it as a brand — is a way for smaller companies to stand out in the ...

Many men seek originality and quality in their skin care just as much as they do in their clothing, and these brands are a direct response—not just with packaging and accessible pricing ...

Ilia, for example, works with non-profit Pact Collective to recycle its hard-to-recycle packaging. Customers can send up to 10 empty beauty products per month to Ilia – from its own range or ...