Dubey: Starting off, DTC ads are a big part of the mix for patient marketing, especially for any pharma company. And it is one of those situations where you see a tangible return on investment. It is ...

Pharmaceutical companies claim their profits are necessary for vital medical research, but it’s public investment that funds the research before private firms gobble up the benefits through ...

The pharma companies made drugs that could help patients ... so here’s my current view. I’m going to caveat this with two assumptions. Firstly, I’m only looking at this on a global level ...