Key design elements include: The new Pepsi logo and visual identity will debut ... driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade ...

The new logo, with its punchy, upper-case “PEPSI” smack-dab in the middle of the circle, emblazoned across the white stripe undulating between the red and blue waves, is more like it.

Pepsi is updating the soft drink's logo ahead of its 125th anniversary – while paying tribute to the pop in the brand's classic labeling. The new logo, which replaces one used since 2008 ...

For the first time since 2008, the Pepsi logo is getting an update. Essentially, any major company you can think of has most likely gone through a logo transformation. Pepsi is now the latest ...

Pepsi, the cola brand that has been at "war" with its main market rival for decades and has since come to poke fun at its place in popular culture ("Is Pepsi OK?"), is giving its logo another ...

PURCHASE, NY. — PepsiCo, Inc. is updating the Pepsi brand’s visual identity and launching a redesigned logo, the first change to its logo in 14 years. Featuring a bolder typeface and a ...

If someone were to ask you to draw the Pepsi logo from memory, what would you draw? A circle, perhaps, with the red, white and blue stripes that are emblematic of the brand. The word “Pepsi ...