Sounds wild, right? That’s exactly what the "Pepsi Stuff" campaign suggested in 1996. The ad meant as a joke, claimed that 7 million Pepsi Points could land you a fighter jet. While most people ...

Created with ad agency BBDO, this "Pepsi Stuff" campaign—the company's response to archrival Coca-Cola's mammoth advertising effort in conjunction with the 1996 Summer Olympics—was intended to ...

Pepsi kicked off its ‘Anytime is Pepsi Time’ campaign with a bold new campaign yesterday, setting the tone for a season of spontaneity and enjoyment. The message is simple — why wait for a ...

Pepsi is unveiling its new brand campaign for 2008 on February 18 ... Fans of Pepsi can look forward to some really exciting stuff across various touch points.” “The mega re-launch is being ...

The risk is that customers may loathe the idea of a brand being part of the family reunion. Campaigns such as PepsiCo?s 2015 Bring Happiness Home program, which calls on Chinese around the world to ...

Donald Kendall, who has died aged 99, was the “stuff of corporate Americana ... The company followed-up its mid-1960s “Pepsi Generation” campaign, which cast the drink as “the hip upstart ...

New Delhi: Pepsi’s latest "Anytime" onslaught against rival Coca-Cola is increasingly turning into a wave, with several other brands attempting to seize the opportunity. The print-led campaign ...

Pepsi®, recently, revealed its latest brand campaign – ‘Generation after Generation, yet the heart is one,’ bringing together 8 Saudi national icons who have contributed in their unique way ...

New Delhi: PepsiCo India has ignited the cola wars anew with its cheeky "Anytime is Pepsi Time" campaign, taking a subtle swipe at rival Coca-Cola’s recent "Half Time" push. Launched with a ...