The "Pepsi Challenge" was a legendary marketing promotion in which regular people blind taste test one cup filled with Pepsi and another with Coca Cola. Upon tasting the colas, drinkers are asked ...

The discussion really started to heat up in 1975 when Pepsi launched its Pepsi Challenge marketing campaign. It peaked during ...

To commemorate the 50th anniversary of the iconic Pepsi Challenge, the brand is bringing the challenge back, pitting zero-sugar versions of Coca-Cola and Pepsi against each other in live taste ...

As part of the campaign, Pepsi, through a partnership with Liter of Light, a global provider of free ecologically ... s feasible that many of the same emotions will be associated with the Pepsi ...

Soft drink giant Pepsi tapped MyClick to help with the mobile aspect of its Pepsi Creative Challenge in China, also supported on various other traditional media. Targeting consumers ages 12-24, Pepsi ...

Pepsi has been using its famous "Pepsi Challenge" as a promotional slogan since 1975. The challenge was originally a blind taste test in which consumers were invited to try both beverages.