The "Pepsi Challenge" was a legendary marketing promotion in which regular people blind taste test one cup filled with Pepsi and another with Coca Cola. Upon tasting the colas, drinkers are asked ...

It is time to put those tastebuds to the test and take the Pepsi Challenge. Over the past several years, Pepsi has challenged ...

As part of the campaign, Pepsi, through a partnership with Liter of Light, a global provider of free ecologically ... s feasible that many of the same emotions will be associated with the Pepsi ...

The tour, which celebrates the 50th anniversary of the original Pepsi Challenge, will roll into Flushing Meadows Corona Park ...

Pepsi is taking the fight to Coke’s home turf in Atlanta to settle the score - who makes the better zero-sugar?

Deep in the heart of Coca-Cola territory in Georgia, PepsiCo is launching a new front in the cola wars — with the return of the Pepsi Challenge blind taste test. The skirmish arrived in the Peac ...

The Pepsi Challenge is happening in Atlanta over the weekend, as they will be at several locations testing your tastebuds' ...

PepsiCo is bringing The Pepsi Challenge to Atlanta for “National Have a Coke Day” on May 8. The challenge is between Pepsi Zero Sugar and Coke Zero Sugar, in an attempt to “prove” that ...

Pepsi is celebrating its 50th anniversary by bringing back the classic “Pepsi Challenge with tour stops all over the Country, including Orlando. The challenge which initially started in 1975 ...

Pepsi is bringing back its legendary Pepsi Challenge marketing campaign. The soda powerhouse is traveling the country making pit stops and inviting cola drinkers to sample Pepsi Zero Sugar and ...

The cola wars used to be fought with slogans, celebrity endorsements and Super Bowl spots. Now they’re being redrawn by something far less fizzy: tariffs. Ja San Miguel/Unsplash / Ja San Miguel ...

The Pepsi MAX Taste Challenge is back, putting its taste on the line and going head-to-head once again with its biggest selling cola competitor - this time, with a little help from British comedian ...