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How one company justified a million-dollar logo redesign inspired by the Mona Lisa—and moved just two wavy lines: ‘Surely this is satire’The final logo would illustrate the “Gravitational ... its redesign document to the company, Pepsi reported disappointing earnings due to poor drink sales, a result of a weakened economy ...
You might assume the soft drink’s name is a reference to the “pep” you get in your step after taking a sip of the caffeinated, sugary concoction. But the origin story behind Pepsi’s name ...
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