The final logo would illustrate the “Gravitational ... its redesign document to the company, Pepsi reported disappointing earnings due to poor drink sales, a result of a weakened economy ...

Pepsi has been dethroned once again. Last year, data from Beverage Digest reported the soft drink fell to the third most ...

You might assume the soft drink’s name is a reference to the “pep” you get in your step after taking a sip of the caffeinated, sugary concoction. But the origin story behind Pepsi’s name ...

The soft drink brand unveiled the Pepsi Smart Can at the Cannes Lions ... new branding that modernized a retro version of its logo, but the overhaul doesn’t seem to have helped its market ...

15 years since the last significant refresh, Pepsi has boldly embraced a new logo embodying the “Thirsty for More” philosophy. In Vietnam, capturing the key insight of turning 30 and celebrating 30 ...