U.S. sales volume of Coca-Cola branded sodas slid 14% between 2010 and 2023, according to the most recent annual data from ...
New Delhi: The marketing world woke up with a jolt of caffeinated excitement this Tuesday as Pepsi reignited the legendary cola wars with a cheeky print ad, taking a playful swing at Coca-Cola's ...
Pepsi is mounting an aggressive campaign to revive its struggling soda business as flagship cola sales fall behind Dr Pepper ...
Reactive advertising keeps brands in the cultural conversation, but does it build loyalty or just fuel fleeting buzz? As ...
In a world where every brand claims to taste the best, PepsiCo is approaching the taste conversation differently by showing customers how good Pepsi is, instead of telling them.
Coke and Pepsi’s respective forays into prebiotic soda also come at a time when there is growing political discussion about ...
New Delhi: With The Times of India’s front page on Tuesday morning splashed with Pepsi’s jab at Coca-Cola’s "Half Time" campaign, echoes of the cola wars reigniting are reverberating across ...
These two companies dominate the global market for soft drinks J.B. Maverick is an active trader, commodity futures broker, and stock market analyst 17+ years of experience, in addition to 10 ...
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