To commemorate the 50th anniversary of the iconic Pepsi Challenge, the brand is bringing the challenge back, pitting zero-sugar versions of Coca-Cola and Pepsi against each other in live taste ...

My “Pepsi Challenge” was presenting a blind “taste” test to the average smartphone user to find out if all of this progress, these advances in audio technology, really matter. LG made hi ...

The "Pepsi Challenge" was a legendary marketing promotion in which regular people blind taste test one cup filled with Pepsi and another with Coca Cola. Upon tasting the colas, drinkers are asked ...

Pepsi is leveraging social in a new pop-culture oriented-version of the Pepsi Challenge to make a broader push across the global marketplace. The campaign, #PepsiChallenge, encourages consumers to ...

Pepsi has been using its famous "Pepsi Challenge" as a promotional slogan since 1975. The challenge was originally a blind taste test in which consumers were invited to try both beverages.

Baseball fans at loanDepot park won't have to settle for peanuts and Cracker Jack this season. The Marlins and PepsiCo on ...

Soft drink giant Pepsi tapped MyClick to help with the mobile aspect of its Pepsi Creative Challenge in China, also supported on various other traditional media. Targeting consumers ages 12-24, Pepsi ...

The Miami Marlins and PEPSI® today announced a new flavorful partnership that elevates the fan experience at loanDepot park.

As part of this year's Pepsi® Challenge™ campaign, the interstellar short film combines video, music, technology and storytelling, with Pepsi consumers across the globe playing a role in the ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Coca-Cola’s campaign encourages consumers to pause and enjoy a Coke during halftime and other break moments. Pepsi’s response ...

With its strategic pricing and expanding portfolio, Reliance is set to become a key player in the beverages market.