The world’s color authority has spoken, and this year, the smoke that wafted up from the Pantone conclave was tinged a deep, pinkish red: All hail Viva Magenta, Pantone’s 2023 color of the year.

Pantone has spoken. The color that will shape the year ahead is — drum roll, please — Viva Magenta. The global color authority reveals its Color of the Year every December, and its 2023 choice ...

Each year, since the turn of the millennium, word arrives from on high: Pantone, the self-described world's authority on color, announces its Color of the Year. On Thursday, Pantone declared ...

Communing with nature. Doing all of the above while looking elegant and refined. Pantone hopes its 2025 selection for color of the year, “Mocha Mousse,” will fulfill people’s need for ...

The Pantone company built a business by standardizing the way designers and companies communicate about color. But one artist is challenging their color monopoly. The human eye can detect about a ...

Is this shade of dusty brown a repudiation of “Brat” green? By The Styles Desk On Thursday, Pantone announced its 2025 color of the year: Mocha Mousse. Far softer than the “Brat” green ...