Paid marketing is one of the most promising ways to promote your business. The various mediums for paid marketing include Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, etc., and you can generate ...

With PPC harder to track and getting pricier, branded search matters more. Here’s how to start behaving like a brand growth ...

UAB Digital Strategy and Marketing has central oversight of all digital marketing, including paid social media, digital display, search advertising, etc., in order to optimize media buys based on a ...

As influencer marketing continues to dominate social media, the legal risks are catching up. In two recent class action lawsuits, companies and ...

Paid media marketers, take a deep breath – 2024 was a whirlwind, wasn’t it? AI officially moved from buzzword to business-as-usual, with tools like Google’s Gemini and Microsoft’s Copilot ...

Paid advertising is vital in today’s digital marketplace for improving traffic, conversions, and brand recognition. However, running advertisements is only half the fight. Tracking the appropriate ...

With the budget conference committee process underway, the House and Senate are $5 million apart on a potential boost for the ...