Today’s automotive dealerships need a marketing strategy that meets shoppers wherever they are and guides them seamlessly from interest to purchase.

Paid marketing is one of the most promising ways to promote your business. The various mediums for paid marketing include Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, etc., and you can generate ...

With PPC harder to track and getting pricier, branded search matters more. Here’s how to start behaving like a brand growth ...

Paid media marketers, take a deep breath – 2024 was a whirlwind, wasn’t it? AI officially moved from buzzword to business-as-usual, with tools like Google’s Gemini and Microsoft’s Copilot ...

UAB Digital Strategy and Marketing has central oversight of all digital marketing, including paid social media, digital display, search advertising, etc., in order to optimize media buys based on a ...

Paid advertising is vital in today’s digital marketplace for improving traffic, conversions, and brand recognition. However, running advertisements is only half the fight. Tracking the appropriate ...

Advertising agencies have tough competition when it comes to promoting and marketing their businesses. Their competition is also paid to be creative, so there's a lot of pressure to come up with ...