By Jessica Nicholson Next Century Spirits (NCS) has acquired country superstar Kenny Chesney‘s signature Blue Chair Bay Rum, expanding the liquor company’s presence into the premium rum category.
The move, Next Century Spirits said, was "key" as it looks to grow "its presence into the premium rum category".
ZEBULON, N.C., March 11, 2025 /PRNewswire/ -- Next Century Spirits (NCS) announces the acquisition of Blue Chair Bay Rum, a key move in expanding its presence into the premium rum category.
On Rum, Europe’s newest dark-sky sanctuary, the island’s 40 residents have learned to embrace darkness. A night sky above a copse of trees on Guirdil Bay on the Isle of Rum in Scotland.Credit ...