The fight against the Decepticons has never been pricier. At Friday's Hasbro Pulse Fan Fest panel, the toymaker announced it has partnered with Robosen Robotics for the first-ever auto-converting ...

Back when Hasbro revealed the existence of a self-transforming Optimus Prime toy from the original Transformers, many couldn’t believe their eyes. Well, it’s here and very real as well as ...

Each character is standing inside a diagonal pentagon with yellow stripes ... across the front. Optimus Prime’s head is an ombre of blue and red with bright blue eyes. Like the first bag ...

Optimus Prime’s purple eyes give the feeling that he is not himself. Is this bad-guy Optimus Prime a real threat, or just a way to lure us in into yet another “Transformers” movie that ...

Inspired by the Generation 1 version of Optimus Prime as seen in the Transformers 80's cartoon, this GameStop exclusive, with unique design, is a fully wearable helmet with light-up eyes and ...

When Seattle-based software engineer and Transformers fan Craig Kovatch saw a print called Optimus Prime Noveau ... a particular section," he says. "The eyes were cut from a very small piece ...

Save the world from the inevitable robot invasion by investing in Optimus Prime. The massive fire-emblazoned ... It is painted in the classic Bumblebee black-and-yellow scheme.