An upcoming Optimus Prime toy homages a forgotten Japanese Transformers collectible, giving the Autobot leader a strikingly dark color scheme.

The Transformers Optimus Prime Blaster in robot mode. Hasbro The blaster, built in collaboration with Nerf, is part of a new line of Hasbro tie-in toys for Transformers: Rise of the Beasts.

Newly unveiled Transformers toys see Optimus Prime transforming into ape-themed bears, with one of these blending in with a camo color scheme.

The death of heroic Autobot leader Optimus Prime proved so traumatic to a generation of young viewers that toy company Hasbro scrambled to rescue Duke from a similar fate in “G.I. Joe: The Movie ...

Optimus Prime is by far the most popular Transformer to ever be created, and you can own this robot version for the low price of US$699.

The original "Transformers" Optimus Prime toy was released in 1984, alongside the premiere of the Western adaptation of the animated series.

Transformers Toys Come Full Circle With Optimus Prime, Not Megatron, Now Turning Into a Nerf Blaster Has the Autobot leader finally realized how useless turning into a tractor trailer really is?

Japan's proposal for a moon rover is "more than meets the eye." A new model of JAXA's Lunar Cruiser replicates the Toyota transport and can turn into Optimus Prime.

LEGO Has officially unveiled their first BrickHeadz sets in the Transformers lineup, and they’re more exciting than most BrickHeadz figures because you can build them in robot or vehicle modes ...

RELATED: Toy Review: Transformers The Fallen and Transmetal II Megatron In order to be as poseable as he is, Optimus does not “lock” into truck mode the way most Transformers toys do. Picking ...

Robosen's latest expensive, collectible robot toy, the first in a new line of classic-looking Transformers, lacks a major feature of the Optimus Prime models: It doesn't transform.