The newest high-end Optimus Prime action figure combines his classic Generation 1 form with accessories from throughout the Transformers franchise.

An exclusive set of golden weapons is about to be released for the new Transformers Wild King anime-based toy line -- but ...

Bumblebee joins Prime ... robot toy launching this summer. Powered by 31 servo motors, Bumblebee transforms from a bright yellow bot to a classic Beetle with a scaled-down design officially ...

When considering some of the best Lego deals this morning, we spotted this one down to very nearly its cheapest price ever. That means you can nab Lego Optimus Prime for $143.99 at Amazon ...

If Amazon sells out, it's worth noting that the Lego Store restocked Optimus Prime, too, but you'll have to pay the full $180 MSRP. Lego officially denotes Optimus Prime as "hard to find." ...