No meme should ever be taken at face value ... The article on Fox’s website that included the photo did not directly say that opposite-sex marriages were superior to same-sex unions.

This is what made #DraftMyWife sneaky—it was based on a kernel of truth. Memes like this often use a process called “trading up the chain,” pioneered by media entrepreneur Ryan Holiday ...

Several memes circulating on social media sites can provide insightful information and spotlight the truth, or they can promote false or misleading information while erasing the truth. In the ...