XX-XY Athletics, a brand focused on protecting women's sports, released a video in which several athletes reacted to Nike's ...

The marketing spending, which Nike calls “demand creation,” includes athlete endorsements, TV, digital and print ads, brand events and more. Nike’s iconic brand marketing efforts included it ...

digital and print advertising and media costs, brand events and retail brand presentation." Nike's expenditures have paid off as the company is still the leader of their marketplace, despite ...