There will be plenty of celebrity cameos ... digital and print ads, brand events and more. Nike’s iconic brand marketing efforts included its “Just Do It” ad slogan that for decades has ...

So it was fitting that a new Nike ad narrated by Serena Williams and aired during the show took the stereotypical trope of the “crazy woman” and turned it on its head. The brand hit hard ...

#justdoit,” Williams, 36, tweeted along with an image of a different Nike ad that read: “It’s only a crazy dream until you do it.” Her support comes after many called to boycott the ...

After leaning too hard into performance marketing (think digital ads designed for quick clicks and purchases), Nike is doubling down on brand-building, aiming to inspire and build awareness and ...

Super Bowl LIX ads avoid politics, featuring stars like Ben Affleck and David Beckham, as brands spend a record $8M per slot for pure entertainment.

Celebrity brands are making for bigger competition to their legacy counterparts, and online influencers are shortening trend cycles.

Nike is in a major slump. The company’s global sales dropped 9% last quarter, including a 17% drop in China, Nike said Thursday. In North America, Nike’s largest market, sales dropped 9%.

During February's big game, Nike aired its first Super Bowl ad in 27 years with a star-studded lineup of female athletes. However, the company has since been criticized for supporting transgender ...

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