you need to be intentional about your product marketing and build a plan that gets the conversation going early, before your product launches, and then continues the conversation so you stay relevant ...

Sabrina Sierant joined Mondelez more than 12 years ago, working on some of the company’s candy brands like Sour Patch Kids ...

These funds are being used to rebuild inventory levels, improve personnel, and boost sales and marketing ... The launch of a new multifunctional soda line was announced. This product features ...

Building iteration into the product commercialization process can help life sciences companies avoid many of the missteps ...

MKA Strategy Studio, a new marketing and advertising agency, officially announces its launch. Built for the emerging attention economy, MKA specializes in developing strategies, campaigns, and ...