The NBA and National Basketball Players Association today jointly announced that the Los Angeles Lakers’ Luka Dončić and the ...

The NBA and National Basketball Players Association has announced that Los Angeles Lakers star Luka Dončić has topped the ...

For the first time since 2013, one of LeBron James or Steph Curry was not atop the list of the NBA's best selling jerseys.

The Los Angeles Lakers top superstar duo of Luka Doncic and LeBron James are set to lead L.A. to a deep playoff run. They've done it before at different times w ...

Luka Dončić became the first NBA player in 12 years to sell more jerseys than Steph Curry and LeBron James in a season.

Although LeBron James is still going strong, Doncic is now seemingly their main man, and that has been reflected in the sales ...

Luka Doncic's No. 77 Lakers jersey was the NBA's most popular jersey for the 2024-25 regular season based on NBAStore.com ...

Luka Dončić is the NBA’s new top jersey-seller … and the first player not named Stephen Curry or LeBron James to sell the NBA’s most jerseys in a season since 2012-13 … and the first ...

Consider it part of the fallout of the shocking trade that sent him to Los Angeles.

Los Angeles Lakers stars Luka Doncic and LeBron James finished as the Nos. 1 and 3 best-selling NBA jerseys in the second ...

For over a decade, the NBA jersey sales champion has usually boiled down to two superstars: LeBron James and Stephen Curry. However, Doncic's arrival has disrupted this trend dramatically. His number ...

Los Angeles Lakers guard Luka Dončić has topped the NBA’s list of most popular jerseys for the 2024-25 regular season, ...