Sky Sports F1 strategy analyst Bernie Collins has highlighted the growing female interest in Formula One, pointing to Netflix's Drive ... isn't far when potential sponsors will support a female ...

And that's what Netflix (NFLX ... "In order to continue to grow their sponsorship, they have to get into the sports business," said Levy. "They are adding new subscribers because Wall Street ...

The series isn’t just a money maker for Netflix, it also helped broaden the fanbase of Formula 1 by providing a new entry point to the sport for fans initially drawn to the show’s personal ...

Along with race promotion fees from host countries and sponsorship ... one that all will follow closely. Netflix’s expansion into broadcasting live sports has steadily gathered pace in recent ...