As a company grows and evolves, it’s not uncommon for its brand image to become outdated ... Bernard May, National Positions Forbes Agency Council is an invitation-only community for executives ...

Clever marketing campaigns for products can remake the image of entire ... are “lifestyle brands”, says Simon Anholt, an expert on national branding. The furniture company Ikea has helped ...

CVS Pharmacy President Helena Foulkes, who made the official announcement at the National ... brands in our company’s portfolio support CVS' mission to present positive and authentic images ...

Having a brand that is aligned with your core values and attracts your target audience is key. Fortunately, if your company’s image needs a bit of a makeover, you don’t need to do a full ...

Earlier this month, four current and former players from the U.S. national women ... launched a lifestyle brand. But unlike most celebrity athletes, the company won’t be selling clothing ...

Electric vehicle company Rivian is launching its first-ever comprehensive national brand campaign. The campaign, which is themed “Real Rivian Adventures,” marks a significant step in Rivian's ...

Quaker Oats cooked up a new image for an old, offensive brand Tuesday. PepsiCo Inc. the parent company for Quaker Oats, announced it's rebranding Aunt Jemima, the popular pancake and syrup brand ...

A national brand is a prominent or established product, while a private label or store brand is an exclusive product made or acquired for sale through a particular provider. Retailers commonly ...

Companies like Lenovo and Huawei have shown it is possible for Chinese brands to make an impact on the world stage. Getty Images A country's image or national brand is similar to that of a ...

“How much do they cater to a specific market they’re in while at the same time keeping their brand image consistent ... community is a big part of the national grocery chain’s strategy ...

Achieving a national brand is a major milestone in a company's growth, requiring years of growth and success. National brands are extremely valuable. Just a handful of the biggest corporations own ...