Store brand examples include anything from jars of pickles to windshield wiper blades. A national brand is a product ... Not all store brands are made by the company that brands and sells them.

As a company grows and evolves, it’s not uncommon for its brand image to become outdated ... Bernard May, National Positions Forbes Agency Council is an invitation-only community for executives ...

Clever marketing campaigns for products can remake the image of entire ... are “lifestyle brands”, says Simon Anholt, an expert on national branding. The furniture company Ikea has helped ...

A national brand is a prominent or established product, while a private label or store brand is an exclusive product made or acquired for sale through a particular provider. Retailers commonly ...

Earlier this month, four current and former players from the U.S. national women ... launched a lifestyle brand. But unlike most celebrity athletes, the company won’t be selling clothing ...

Having a brand that is aligned with your core values and attracts your target audience is key. Fortunately, if your company’s image needs a bit of a makeover, you don’t need to do a full ...

Quaker Oats cooked up a new image for an old, offensive brand Tuesday. PepsiCo Inc. the parent company for Quaker Oats, announced it's rebranding Aunt Jemima, the popular pancake and syrup brand ...

“How much do they cater to a specific market they’re in while at the same time keeping their brand image consistent ... community is a big part of the national grocery chain’s strategy ...