The NBA began using the logo in various promotional capacities ... When the NHL switched to the Reebok Edge uniform template for the 2007-08 season, the jersey logo moved from the back hemline ...

The Nike swoosh and NBA logos will feature iridescent diamond ... On every Locker Vision uniform preview image, the player template is seen wearing an unreleased Nike prototype sneaker in matching ...

"Since we're naming things, perfect time to name Kobe as the new logo for the NBA. Thanks in advance." Crawford went ahead and suggested a template for what the new logo could look like.

The designers didn't explicitly cite West as their template at the time ... was indeed the inspiration for the design of the logo silhouette. NBA Commissioner Adam Silver also essentially admitted ...

For over five decades, the NBA logo has been one of the most recognisable symbols in sports. The sleek silhouette of a basketball player in mid-dribble is legendary, appearing on jerseys ...

Officially, the NBA's logo is blank. It is an anonymous, faceless player dribbling a ball against a red and white background. That's the NBA's story and it's sticking to it. Unofficially ...

David Stern went to his grave without admitting that Jerry West was the inspiration for the NBA logo. West died Wednesday at 86 knowing with certainty that he was "The Logo" — and he wasn't ...