Get the most out of your current content by repurposing your existing content into formats for different channels. For example, you may want to break out a long-form ebook into multiple blog posts ...

This demonstrates that different scales of channels can be formed in the glass structure simultaneously.

Rangan, V. Kasturi, and E. Raymond Corey. "Ingersoll-Rand (A): Managing Multiple Channels--1985." Harvard Business School Case 589-121, June 1989. (Revised January 1992.) ...