Knowing consumers are navigating multiple channels ... In 2024, 30% of brands consider their multi-channel approach very successful – up from just 17% in 2023. Meanwhile, 65% rate their strategy ...

Rangan, V. Kasturi, and E. Raymond Corey. "Ingersoll-Rand (A): Managing Multiple Channels--1985." Harvard Business School Case 589-121, June 1989. (Revised January 1992.) ...

After all, businesses used multiple channels to reach their customers before the pandemic began. But this unprecedented time has accelerated omnichannel adoption, as leveraging multiple customer ...

Performance Max has faced sustained criticism for its “black box” approach that consolidates multiple Google channels without providing advertisers visibility into channel-specific performance.