Peter De Lorenzo, a former ad executive, said GM's money-back guarantee may make consumers less reluctant to buy GM vehicles. "This is a Hail-Mary pass," said De Lorenzo, publisher of ...

Many apps, browser extensions, and sites claim to tell you the best time to buy flights, but nothing is as good as a money-back guarantee ... find the price guarantee logo and banner on their ...

While businesses are always on the lookout for ways to increase conversions and drive sales, there’s one strategy many companies are afraid to try: A money-back guarantee. It may sound scary and ...

NEW YORK (CNNMoney) -- General Motors is offering a 60-day money back guarantee on all 2012 and 2013 Chevrolet models. At the same time, 2012 model year cars are being marked down with new "no ...

Offering a money-back guarantee or free repair or replacement on products you sell is a double-edged sword for a small business. While you might increase sales by offering a perceived quality ...

CarMax is reducing the timeline on its money-back guarantee policy from 30 days to 10 days, starting May 12, the used-car retailer said in a statement. The guarantee had been seven days ...