Founded by Louis Key in 2022, Softriver has implemented what they call the "Ford method." This approach divides the creative ...

As with many modern redesigns of logos made to chase today’s trendy aesthetic of a super flat ultra-minimalist style, the new BMW logo sacrifices the company’s well-known identity in favor of ...

And it goes against the recent trend of minimalist logos with little-to-no identity ... press release pointed to more vibrant colors and a modern font as part of the update.

The previous logo, a minimal, sans-serif design worthy of a ... but a potential shift in the fundamentals of modern luxury branding. Traditionally, the logo of a ‘luxury’ brand was heavy ...