The audience engagement spectrum is a tool that allows designers and creatives to cater design elements to their targeted audiences’ engagement level with each project. Though core brand design ...

Using authentic imagery is one of the most crucial extended design elements of the CU Boulder brand. Unaltered, realistic photography brings the university’s bold character to life.

Designers at Skoda Auto have once again drawn inspiration from the brand’s rich history to create a modern interpretation of ...

Modern casino bars abandoned their traditional service counter setup to become entertainment hubs which occupy prime spots ...

All graphic elements should be used in strict accordance with these guidelines, to help establish consistency and to make UB communications instantly recognizable. Our brand has a number of graphic ...

Much like in Massey's mid-century modern branding ... "There are elements of the Herman Miller identity that I hope are more legible to the public because of this new design system: boldness ...