Opera?s new ?State of Mobile Advertising? report from the second-quarter of 2013 also found that standard in-app banner ads average a 0.39 percent click-through rate, while mobile Web standard ads ...

This is because many mobile advertising solutions in the market are click-based. Typically, mobile advertising banners appear while the app is in active usage. Upon clicking on the banner, the user is ...

Microsoft is showing banner advertisements in the PDF viewer in the Microsoft 365 (Office) mobile app. The ads have only been reported on Android devices, but they are even appearing for some paying ...

Discord’s mobile app will have video ads starting in June, the company announced today. The initial pilot for the video ads, which Discord calls Video Quests on Mobile, will offer advertisers the ...

“Video ads are playing an increased role, as mobile users who watch 15 second videos are 10 times to 15 times more likely to download an app compared to users who click a banner ad,” Mr ...

Therefore, running an in-app ad campaign that targets ... are looking to move beyond banner ads, which will continue to be a trend in 2014. “The mobile audience is more fragmented than online ...

Banner notifications are used for all kinds of built-in apps on the iPhone, like Messages and FaceTime, but also through third-party apps, like WhatsApp and Gmail (to name a few). Nearly every app ...