The challenge of marketing an app effectively has made app-install ads — an ad unit that directs users to download a mobile app — an essential tool for developers seeking to stand out in the ...

In today’s digital landscape, mobile applications have become essential tools for businesses and individuals alike. With ...

In-application advertising is currently the fastest growing form of mobile advertising on the market. According to BI Intelligence, United States app-install ad revenue is estimated to grow to more ...

Discord’s mobile app will have video ads starting in June, the company announced today. The initial pilot for the video ads, which Discord calls Video Quests on Mobile, will offer advertisers the ...

The report, ?Mobile App Advertising and Monetization Trends 2013-2018: Freemium and In-App Ads Expand Their Lead,? said publishers have hit their stride with mobile in-app revenue growing 1.7 times in ...

TikTok is a hot spot for mobile app advertising right now. It’s not hard to see why. The platform’s massively growing userbase and affinity for short-form video make it an ideal environment for all ...

Kenshoo has released its latest Mobile App Advertising Trends Report, benchmarking key metrics for mobile app marketers. The report finds that total spend on app marketing across the Kenshoo Gaming ...

AppLovin has outperformed competitors like Unity and large tech firms by capturing significant market share in the mobile app ad space. Despite recent short-seller reports, AppLovin's growth ...

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