But a host of companies are failing to make their Web sites mobile friendly, making them a hassle to navigate and difficult to read. Their sites are slow to load, use tables that won't fit on the ...

Businesses today employ various mobile device marketing strategies and understand that their customers may opt to buy im ...

The following excerpt is from the chapter discussing mobile Web sites, described in the book as the cornerstone of a successful mobile strategy. Excerpt from Chapter 4 Week 3: Maximize Reach with ...

Fifteen years ago, most companies did not have either an Internet Web site or an online presence. When they did, what existed was pretty basic and still had yet to be refined to a point of what we ...

Every marketer has a Web site, but what about a mobile-optimized Web site? Mobile devices are an important and growing channel for business. Consider these statistics: ? According to mobiThinking, ...

(1) Accessing the Web from smartphones and tablets. Since the advent of the iPhone in 2007, mobile access has been the fastest growing segment of the World Wide Web. See mobile Web browser and ...

no Internet Web site? to ?Internet Web site? resembles the current transition from ?no mobile Web site? to ?mobile Web site? and the transition from ?no mobile app? to ?mobile app?. Set with reset ...