With the strategic vision set, this team transforms plans into reality. They are the builders of the martech stack, selecting ...

It's a glaring big-budget line item for CMOs—one that's growing and straining. Revamping your martech stack doesn't have to be as daunting as understanding the theory of relativity, though. CMOs who ...

But that also means those challenges will increase exponentially as companies' martech stacks grow. To confront that issue, the Marketing Technology Industry Council has released three recommendations ...

At the core of an effective martech stack lies a robust real-time data infrastructure. This begins with an event streaming platform that can handle massive volumes of user interactions with minimal ...

If your martech stack is stuck in the past, no amount of AI can save you. But get the foundation right and AI will finally live up to the hype. Taming the martech beast: the unsung heroes of digital ...