No matter how great the marketing stack, if you do not focus on the people who manage it, your broken marketing strategy and ...

Feature bundling and stakeholder preferences contribute to martech overlap. Here's how to analyze and manage it strategically ...

Will AI agents usher in a golden age of marketing ops? Scott Brinker says it could be the case. The post AI agents will ...

Clients upon clients have been wondering aloud how their sprawling martech stack got to its current state, which can best be described as a Frankenstein's monster. It's easy to understand how so many ...

This can often involve complex custom solutions. As a member of the QNTM Group, Ibexa is looking for a different way to approach the martech stack through the aggregator model. Within the QNTM ...

Given the rigidity and siloed nature of traditional martech tools, marketers must embrace AI agents to make their martech ...

If your martech stack is stuck in the past, no amount of AI can save you. But get the foundation right and AI will finally live up to the hype. Taming the martech beast: the unsung heroes of digital ...

A Gartner study of 400+ marketing leaders found that their utilization of their Martech stack's capabilities on average dropped to just 33% in 2023—the second consecutive year of decline (down from 42 ...

The martech landscape is complex and riddled with unique challenges such as finding the perfect tool It's not a walk in the park to put together your brand's 'martech stack' that can deliver ...

Act-On Software won their award for innovation in AI technology, and specifically their advances with Act-On True Open™, AI tech that identifies non-human (bot) email opens, clicks, and engagements so ...