Whereas interactive social media marketing is widespread in many industries, including healthcare, it seems that both FDA and the drug industry are playing catch-up. According to Jonathan Richman ...

The licensing pact adds a second so-called "triple agonist" to the Danish drugmaker's portfolio as competition with Lilly and ...

Merck & Co’s immuno-oncology drug Keytruda (pembrolizumab) is projected to be the best-selling drug by annual revenue in 2023, earning $22.2 billion by 2025, according to new research by GlobalData.

AI-based systems can help companies accomplish this, and save money on highly targeted marketing and sales. Although each drug may target relatively small numbers of patients, orphan drugs are a ...

Americans pay more than three times what citizens of other developed nations pay for the same prescription drugs. That simply ...

Compounded drugs, and particularly off-brand versions ... the spokesperson told Fierce Pharma Marketing, “We are referring to both compounded products and any products that are marketed like ...

Teva Pharmaceuticals recently sued the Department of Health and Human Services (HHS) and the Centers for Medicare and ...

It wasn't. OxyContin was patented in 1996, and Purdue's blitzkrieg marketing campaign began soon after, largely triggering the opioid epidemic. Between 1999 and 2017, drug overdose deaths ...

coming down on GSK after learning that a U.K. employee celebrated a post about a prescription drug on LinkedIn. A panel of leaders at the PMCPA, pharma’s marketing self-regulatory body in the U ...