The platform is backed by Amulet Capital Partners, a middle-market private equity investment ... marketing deals: In March, Mood Media, an Austin-based portfolio company of San Francisco-based ...

"Bigtincan is loved by sales and marketing organizations for its differentiated content and learning capabilities. But what really excited Vector about this investment, is the technology and growt ...

In other words, for every marketing strategy and tactic, if you can’t clearly articulate what success means and how it effectively will be determined, don’t make the investment. My advice ...

Businesses in the B2B sphere typically view marketing strategies as a cost instead of a measurable investment. They often struggle to measure ROI and therefore face difficulties in budgeting correctly ...

Marketing technology saw the largest increase in investment from 2022 (63%), while labor saw the most significant decrease in investment (35%). Such findings arrive as the ad industry continues to ...

The Securities and Exchange Commission (SEC) is intensifying its scrutiny of registered investment advisors (RIAs) for violations of the Marketing Rule 206(4)-1 under the Investment Advisers Act ...