Future forecasting starts by choosing a time frame you want to ... But what you can do is take the varying scenarios about the future and ask yourself this question: What marketing (or business) ...

Search Engine Land » PPC » 6 steps to AI-driven budgeting and forecasting for digital marketing Share AI is transforming how businesses approach their digital marketing budgeting and forecasting ...

On the technology side, AI investment is seen as a key move, with Forrester forecasting that 20% of CMO job descriptions will soon require generative AI experience. This year’s intrigue is ...

Predictive analytics models are particularly powerful for forecasting specific marketing KPIs and supporting metrics that matter to your bottom line. As your business generates new data through ...

Drilling down, they are concerned with these challenges to measurement and attribution: "This year, Biegel is forecasting $366.8 billion in total online marketing spend, reflecting a 14.6% growth ...

Tis the season … for pundits and marketing industry experts to come ... If there’s any topic as easy to forecast as the continued evolution of AI, it’s the enactment of more laws and ...

Recast, a data-focused marketing analytics and forecasting platform, is on a mission to change that. By leveraging AI, the company is able to replicate the work of hundreds of manual data science ...

Driven by increasing consumer adoption of mobile devices such as the smartphone and iPad, mobile proximity marketing is forecast to reach $760 million in 2011, and swell to nearly $6 billion by 2015, ...

After re-forecasting, you will most likely need to ... it can be advantageous to leverage owned media such as lifecycle marketing. Instead of heavy discounting (which decreases ARPU), think ...

By effectively utilising sales forecasting tools, pharma companies can allocate resources across sales, marketing, and operational teams in a manner that aligns with sales projections and ...