As you will see, there are many techniques available for forecasting purposes, which makes it difficult for people to select the most appropriate technique. In fact, there is rarely one best technique ...

Driven by increasing consumer adoption of mobile devices such as the smartphone and iPad, mobile proximity marketing is forecast to reach $760 million in 2011, and swell to nearly $6 billion by 2015, ...

Every dollar you spend is being questioned. Your CFO sees marketing as a cost, not an investment. You’re under pressure to ...

With ConsumerIQ, Estée Lauder can respond rapidly to the fickle tastes of consumers. A marketing director, for example, won’t waste time searching for a customer survey or worse, creating a report ...

Accurate patient flow forecasting enables pharmaceutical companies to optimise drug development and production. This leads to more available therapies and, inevitably, reduced drug prices.

Global Influencer Marketing Market is valued approximately at USD 21.22 billion in 2023 and is anticipated to grow with a healthy growth rate of more than 28.60% over the forecast period 2024-2032.