Marketing is often divided into three types of communication: One-to-one, one-to-many, and many-to-many. To a great extent, these have evolved in sequence, changing as communications technology ...

Below, 15 members of Forbes Communications Council weigh in on effective, if nontraditional, marketing methods and platforms.

Whether for interpersonal or marketing communications, various methods of electronic communication are critical to getting business done efficiently and cost-effectively. Although communication ...

How a company employs these marketing communication budget methods will need to be highly specific. What Does Marketing Plan Metrics Mean?. Marketing plan metrics are measurements that let ...

Marketing is everywhere… product packaging, advertisements, social media and more. Communications professionals are always looking for ways to connect their brand to their target audience. How do they ...

For a business to remain consistent, marketing departments will ... Below, 12 Forbes Communications Council members share methods that can help tremendously with being authentic and different ...

Discusses how a variety of marketing communication methods, such as advertising, public relations, sales promotion, point-of-purchase, and direct marketing are developed, implemented, and evaluated in ...

In fact, some contend that NFC will eventually overtake other proximity marketing communication methods and become the dominant way to conduct a location-based advertising campaign. But there are ...

This innovative course is created to assist people and organizations in enhancing their communication methods and digital marketing abilities in today's quickly evolving digital environment.