Selena Gomez’s beauty brand, Rare Beauty, often churns out award-winning formulas, like their viral initial launch, the Soft ...

The company's chief product officer discussed her career in beauty, working with Selena Gomez, listening to consumer feedback ...

I was also constantly worried that I left a spot unblended. However, Rare Beauty has convinced me to give contour another shot. The brand released its $28 Soft Pinch Liquid Contour in late January ...

there are a select few that are 100 percent worth the hype. One such brand? Selena Gomez's Rare Beauty, which has won over both Cosmo editors and the rest of the internet with its impressive ...