Our marketing approach aims to reach our ... tutorials and tips and tricks on how to use makeup effectively for men who may be new to the concept,” he said. “We’re also increasing brand ...

The beauty industry is bringing men’s grooming weapons to light and we couldn’t be happier. Makeup for men is in trend now and there’s no reason for you to not try it. If you’re looking ...

Bach Buquen, an influencer with over 6 million followers, creates viral videos that are meant to normalize men wearing makeup. Case in point: A TikTok showing Buquen applying foundation and blush ...

W*: What is the biggest mistake you often see men making when using makeup to achieve a ‘natural look’? TW: It’s all about getting the shade right for your skin tone, you don’t want to go for anything ...