I eat ice cream all year round (yes ... the two new flavours are dubbed as its most indulgent and premium flavours yet: ...

This case study describes how ice cream brand Magnum used a mix of experiential ... We use it to source case studies and best practice for the purposes of internal training, as well as for putting ...

Focusing on premium formats, Magnum has integrated an audio “crack” into its latest OOH campaign in Dublin, bringing its signature “Chocolate Crack” to life in a way that is bold as it is emotive.

That’s why, earlier this summer, Stylist put together a ranking of the best ice lollies out there ... are thinking right now: “BUT A MAGNUM IS AN ICE CREAM!” And you are not alone.