When baseball star Lou Gehrig first appeared on a Wheaties box in 1934, it marked the first time an athlete appeared on the brand’s cereal box, paving the way for many more to come including ...

Since it first featured an athlete on its box in 1934 — New York Yankees first baseman Lou Gehrig — Wheaties has placed the image of more than 850 athletes on the iconic orange box ...

Who was the first athlete to appear on a Wheaties cereal box? Baseball great Lou Gehrig was the first living person General Mills chose to honor on their cereal box. He made the cut three times ...

Wheaties made the fateful decision that year to put an athlete — legendary New York Yankees first baseman Lou Gehrig — on the back cover of its cereal box. The rest is history. Athletes from ...

Later renamed Wheaties, early boxes featured a fictional character named Jack Armstrong. In 1934, the company switched to real athletes, beginning with legendary Yankees slugger Lou Gehrig.

Wheaties were created in 1924. The first athlete to appear on a Wheaties box was baseball player Lou Gehrig, who appeared on the back of the package in 1934. The first to appear on the front of ...

In one of history's most brilliant marketing schemes, the idea of merging the image and relevant minutia of a popular sports figure with a nutritious morning meal launched an American tradition ...

Being pictured on the Wheaties box has been an iconic achievement for athletes since the 1930s. Baseball legend Lou Gehrig was the first player featured, though his picture went on the back of the ...

Later renamed Wheaties, early boxes featured a fictional character named Jack Armstrong. In 1934, the company switched to real athletes, beginning with legendary Yankees slugger Lou Gehrig.

So it was natural in 1934 to put Triple Crown-winner Lou Gehrig, pictured finishing a powerful swing and seemingly watching the ball fly out of the park, on the back of a Wheaties box. By the 1939 ...