They need to be used in such a way that consumers and audiences never forget them. All the campaigns without brand names or logos are trying to achieve that. But that can never become a norm.

These band logos in rock and roll have become iconic through memorable imagery and clear expression, representing the music ...

In the fiercely competitive world of auto building, every detail matters, even down to the logo a company chooses ... Barred ...

Leaders are rethinking what building a strong brand means today and continually adapting their strategies to weave brand ...

A logo is more than just a fancy icon to put on merchandise. It is an expression of the company's brand promise and must be recognizable enough to set it apart from other businesses. In many cases ...

Greg Wyshynski is ESPN's senior NHL writer. The Professional Women's Hockey League on Monday revealed the names and logos for its six franchises after playing its inaugural season without them.

such as a giant blue logo in the cafeteria. Outside the building, workers took off the first six letters of Twitter’s name before the San Francisco Police Department stopped them for performing ...