Cinema United CEO asked Hollywood studios for a 45-day theatrical window and marketing for “only in theatres".

The name change takes effect immediately, and the new Cinema United logo will be on full display early next month when theater operators and Hollywood studios gather in Las Vegas for CinemaCon, which ...

The rebranding is designed to emphasize the importance of seeing a film on the big screen. It also means the org will no longer been confused with the other NATO. By Pamela McClintock Senior Film ...