Lloyds has embarked on a controversial revamp ... as well as being a waste of money. ‘A forward-facing horse is wild and unconstrained, which maybe isn’t what many people are looking for ...

Lloyds Bank has ... Built upon the revitalised forward-facing logo launched earlier this year, the new motion assets take inspiration from the powerful movements of the horse, mimicking gallops ...

‘Lloyds Moves Everyone Forward.’ “We needed to take a traditional brand and make it timeless. We don’t want people to think this is my dad’s bank versus this is my bank,” he say ...

The horse’s head now faces in the same direction as its body, reflecting the bank’s new positioning, Lloyds Moves Everyone Forward, also developed by Wolff Olins. The horse has also informed the ...