Levi Strauss & Co. is going beyond denim. The jeans giant is buying Beyond Yoga, jumping into the premium athleisure market ...

The ever-iconic 501 blue jean, first developed by Levi Strauss and Jacob ... gave wearers the choice with jeans that featured all three options: loops, suspender buttons and back cinches. According to ...

Both denim and Western fashion trends are dominating popular culture this year. And Levi Strauss & Co., which has been a ...

As Levi's have shown over the years, brands become icons by telling powerful cultural stories and addressing societal tensions ...

Davis and Strauss filed a patent for the rivet-reinforced waist overalls that would eventually become known as jeans. By 1890, the patent expired and Levi’s was no longer ... well over a dozen ...

Though jeans are undoubtedly one of the ... go for a classic straight-leg style – Levi’s 501s are a great example. Though Levi Strauss invented the silhouette back in 1873 as a workwear ...

Gass became CEO of Levi Strauss just over a year ago after a ... For most of its 172-year history, jeans for men were Levi's ...

You’re probably familiar with the broad strokes of the 501’s origin story: in 1873, Jacob Davis and Levi Strauss were granted ... the standard by which all other jeans are judged.

Levi Strauss said its sale of Dockers had an "initial" value of $311 million "subject to customary adjustments and closing ...

Levi's Levi's Amazon Levi's Levi's There’s a reason why we consider the 501s one of the best jeans for men. In production under that name since 1890, today’s 501s have a straight leg with no ...